Friday, 13 July 2007

Calm before the Storm......

There's an old adage that goes a little like this: Failing to plan, is planning to fail. And how this principle has haunted me for these past few weeks......

Now that we have a new logo, we can start building around the concept of 'What Horizon can do for it's customers'. But before we can even start with this, the infrastructure to deal with prospective clients need to be put in place. This is the fundamental mistake that many businesses make. You may have an amazing product, but if your service to provide that product is flawed, then how will you ever retain customers or provide new customers with the service required? Remember, that it's more expensive to generate new clients than to retain old ones :)

So the past few weeks we have been speaking to our Marketing Guru, Wilhelm Kruger on how to start out with launching our website. Discussions have been based on the content of the initial front page to the amount of pages needed behind this front page. And not to mention the information needed to populate these pages, in order to provide our clients the information needed. So this is what the initial front page would look like:

As you can see, our services will be devided into three categories: 1) Property Investment 2) Forex and 3) PAYE returns.

We have decided on including a 'motto' which I am currently working on and will then add this to the introduction which is found at the top left of the page. And of course, this blog will be mentioned in the bottom left hand corner......(with a somewhat 'cheesy' picture of myself included :)

Apart from the initial front page launch of Horizon, we have had meetings with our Website Optimization Guru, Colin Schabort. Colin is a Google specialist who assists companies with getting their websites at the top of the Google listings, either through something called a 'sponsored link' or through a 'generic technique' by which Google rates the website in question. We have brought Colin on board, to ensure that Horizon's services will be known when potential clients are in need of our services.

All in all, the preparation for the launch seems 'too long winded' for me, as all I want to do is to get stuck in and sell our services to clients !! But if I look back to the start of this post........then I remind myself to ensure that the infrastructure of Horizon is set up correctly.......otherwise it will never support the business, when we do eventually start.

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