A Logo for the Future?

I've just finished Richard Branson's book, 'Losing my Virginity', (a Book that I would definitely recommend to any Entrepreneur!!) and one of the best things that I thought stood out from the man, is that he is always open to new ideas:

What makes him so succesful, is his ability to always try new things (even if it means taking the company to the brink of collapse). One of the most interesting facts, was how he came up with the name 'Virgin'. He was running a very successful magazine called 'Student' which was doing very well, but he felt that he wanted to cater more for the student readers in terms of music. Music records were very expensive those days, and if he could find a way of making records a lot cheaper, then he would have a massive market to which he could cater to.

He therefore decided to start a record label, but he wasn't sure what he wanted to call it. He did consider the name 'Slipped Disc Records', but he felt it lacked substance. Then someone suggested 'Virgin', as we are all 'virgins in business'.........and the rest is history :)

So, after deliberating with Wilhelm Kruger (Horizon's Marketing Guru) on the logo for Horizon Consultancy, he came up with the following design:


His reasons for the design are as follows: As the name suggests, you can go with the cliche of stretching the font over a curved 'horizon', but will this set you apart from the rest? Of course not !! So he decided, that although the horizon does signify the earth as a whole, he would make something that is 'out of this world'. Therefore, he chose to go for an 'intergalactic logo'.

As you can see, the first circle looks like a planet which has a moon in front of it. (hence the chunk that is missing:) But he does complete the picture, by using the missing chunk to complete the second 'o' in the logo :)

So, to brings things to a close, I think that it is a fantastic design!! Only the future will tell if it will ever compare to a little logo called Virgin............ :)